January 9th, 2012
Beanstalk Highlights Importance of Asia for Licensing
Leading brand licensing agency and consultancy focuses on the importance of
Asia for the licensing industry in anticipation of the Hong Kong International Licensing Show 2012
HONG KONG CONVENTION & EXHIBITION CENTRE, BOOTH 3G-C21, 9 – 11 January 2012 — Beanstalk, a leading brand licensing agency and consultancy, today spoke of another strong year for the agency in Asia and how the region has further cemented its importance for the licensing industry as a whole.
“The Asian office has contributed significantly to the success of Beanstalk’s overall global business in 2011,” said Ciarán Coyle, Managing Director, International, for Beanstalk. “Asia is a hugely important market both from a manufacturing and consumer point of view. The speed with which partners here can develop and deliver product has had a great impact on our ability to service our global digital and fashion clients this past year. We have successfully secured major licensing partners from the region to service both the local market as well as key international markets, and as a result, we are responding to consumer demand and delivering product to market faster than ever before.”
“Digital properties are certainly driving business for Beanstalk in the entertainment sector and we signed ten key licensee partnerships in 2011 for our newly acquired client Talking Friends, four of which were major agreements developed by our Hong Kong office. In addition, demand for product from our celebrity and fashion client roster remains high here. We are in negotiations for a number of opportunities for British fashion brands, Aquascutum and Jaeger, and in 2012, Paris Hilton’s eyewear line will launch exclusively for the Asian market.” said Coyle.
“We are anticipating high demand for our digital entertainment, celebrity and fashion clients at the Hong Kong International Licensing Show,” Coyle concluded. “We are confident that Beanstalk and its clients will continue to experience significant growth in 2012, which will further cement Beanstalk as the agency of choice in Asia for world-class brands.”
Ciaran Coyle will be speaking at the Asian Licensing Conference on 10th January at 16:30 on the subject of “Branding of Characters and Fashion – Opportunities for Lifestyle Products.”
BRAND UPDATES
MovieStarPlanet
Beanstalk announced new digital entertainment client MovieStarPlanet at the Brand Licensing Europe trade show in October 2011, where it received an exceptional response. One of the fastest growing social platforms in the world, MovieStarPlanet allows tweens to interact with their peers in a safe and creative environment, with over 20 million profiles created to date.
Since its launch in Denmark in 2009, MovieStarPlanet has undergone rapid expansion, with exceptional levels of market penetration across Europe, including the United Kingdom, Sweden, Poland, Germany, France, Norway, The Netherlands and Finland. In August 2011, MovieStarPlanet launched in the U.S. and significantly beat forecasts in terms of site visits and user profile creation in its first month.
The property plans to extend to additional territories and anticipates 80 million users by the end of 2012, having experienced a ten-fold growth rate in 2011 alone.
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