reaches 30 million users

News, Press release

Danish social game phenomenon marks record milestone in the wake of significant growth rates.

The hit social game and community reached an important milestone this weekend, following a year of launches in seven new countries and three digit growth rates. With the marking of 30 million users, has gained a significant foothold in the market for children games and continues to drive momentum with many new features and initiatives coming in 2012.

“2011 was a fantastic year for us and it is great to see the growth continuing at a rapid pace”, says Claus Lykke Jensen, the CEO and founder of the company behind “It has been an adventurous journey from our humble beginnings as a small company to now being able to see the fruits of our labor. We will definitely continue to push towards worldwide growth by constantly improving our product and expanding geographically.”

Currently available in ten different countries across Europe and North America, is a unique combination of game and social network for children aged 8-13. In, the children create their own MovieStar and travel on the path to stardom by creating Movies, Looks and Artbooks, play games with other MovieStars and socialize through chat rooms, clubs, messages and much more, as they expand their list of friends.

“With, we realized that children need their own social online space, made on their terms. We give children a completely new way to connect and socialize beyond their classroom boundaries; one in which they can both have a fun time, explore a virtual world and show off their creative skills to everyone else”, Claus Lykke Jensen continues. “We are extremely happy to see this approach pay off and be appreciated by our target audience and we will continue to provide them with new and fun ways to connect and have fun.” was originally released in Denmark in the early summer of 2009 and soon gained the interest of children. In 2010, it expanded to Norway and Sweden where it quickly gained traction and began its hyper-growth rate. The result has been expansion into several new markets throughout 2011 and a total headcount of 60 at its Copenhagen headquarters. 2012 will mark a continued push with the additions of new features, platforms and markets.

MovieStarPlanet is available at

For further information, please contact:
CEO Claus Lykke Jensen
MovieStarPlanet ApS


MovieStarPlanet is one of the fastest growing online games and communities for tweens in the world. Attracted by a world of fame, creativity, self-expression and friendship, children are offered a unique and unrivaled social entertainment universe. It is currently available in Denmark, Norway, Sweden, Finland, Germany, France, The Netherlands, Poland, the United Kingdom and the United States.

About MovieStarPlanet ApS

Based in Copenhagen, Denmark, MovieStarPlanet ApS is a young and vibrant company that specializes in the development and marketing of social, interactive games. It is the company behind the successful social children’s game MovieStarPlanet and was founded in 2008 by Claus Lykke Jensen. For further information visit