Miia Hiltunen, our In-game Advertising Manager, delivered a speech and participated in a workshop to further discuss the challenges on how to effectively engage children on the internet at Il Forum Kids Products Marketing in Warsaw, Poland, on the 28th of September.
The Polish kids have embraced MovieStarPlanet and according to a study conducted in collaboration with our local partner, Mediafarm, 50% of 10 to 12-year-old girls in Poland play MovieStarPlanet. MovieStarPlanet’s success in engaging Polish children can of course be traced to a multitude of factors. We believe two of the key contributors to be cultural fit and emphases on creating a positive and safety focused community – two topics explored by Miia’s speak at the event.
Il Forum Kids Products Marketing is an event focused on inspiring marketeers by presenting new and innovative solutions. MovieStarPlanet is an expert when it comes to engaging kids on the internet – we offer a vast selection of advertising products for brands to utilize when targeting kids who are yet to be old enough to be on Facebook. The positivity of the MovieStarPlanet community can also be detected in attitudes towards advertising. When asked, 80% of our Polish users reported to like watching incentivized video ads on MovieStarPlanet.
Do not hesitate to contact us to hear more about advertising solutions on MovieStarPlanet!