August 30th, 2013
MovieStarPlanet partners with Scandecor for Nordic back to school range
Robert Hutchins
Online property believes new partnership will propel it further in bricks and mortar stores.
Global online property, MovieStarPlanet has partnered with Scandecor to launch a new branded back to school range across the Nordic region.
MovieStarPlanet’s unique products already include posters, greeting cards, stationery sets, folders, desk mats, lunch boxes and more.
And the firm believes that the new partnership, brokered by licensing agency Beanstalk, will propel them further in to bricks and mortar stores across its territory.
Claus Lykke Jensen, CEO and founder of MovieStarPlanet, said: “We are extremely happy to be adding a back to school range to our existing licensing portfolio.
“MovieStarPlanet the game, is all about encouraging creativity and we believe this range of products developed with Scandecor will now allow tweens to be creative in the classroom, at home and with friends.”
Lotta Anderson, Scandecor’s product and licensing manager, said: “Partnering with MovieStarPlanet seems like a natural step for Scandecor.
“We believe MovieStarPlanet is a strong license and the target age group is perfect for our products. In fact, the success of sales has resulted in many re-orders across the region which is very positive to see.”
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