LAS VEGAS, June 12, 2012 (Mandalay Bay Convention Center, Booth 5163) – Beanstalk, a leading global brand licensing agency and consultancy, today celebrated another successful year of growth and innovation, with notable additions to its client roster, including American Honda Motor Co., Bigelow, Matthew Williamson and MovieStarPlanet, as well as the launch of several creative brand extensions for its existing world-class clients. The agency has also focused on the continued integration of sister Omnicom agency Nancy Bailey & Associates, resulting from the merger in late 2010, enabling both agencies to expand its knowledge base, depth of relationships and reach worldwide.
Committed to the expansion of its service offering, the agency appointed industry veteran Nell Roney as Senior Vice President, Brand Acquisitions early this year. The Brand Acquisitions department provides clients with an in-depth, strategic analysis of relevant licensing opportunities consistent with their goals and objectives, partnering best-in-class manufacturers and retailers with the most sought after brands, celebrities and entertainment properties.
Beanstalk also continues to grow its Auditing practice, offering property owners a personalized non-adversarial approach to royalty compliance. Leveraging its global presence and experience supporting some of the world’s most admired licensing programs, the agency assists brand owners in establishing and implementing an auditing program that improves not only royalty cash flow, but enhances the overall relationship between brand owner and licensee.
“This has been a very successful year for Beanstalk, filled with extraordinary opportunities for both our clients’ brands and the agency. Our goal has always been to grow with, and for, our clients, through innovation and collaboration,” said Michael Stone, President and CEO. “We continue to place great importance on creativity and unparalleled client service, fine-tuning our existing service offering, while expanding into new areas that allow us to strengthen our licensing expertise. The landscape of the industry is transforming and Beanstalk will continue to be at the forefront. We’re very excited about the next 18 months and what is in store for our agency and clients’ businesses.”
New Brands Joining Beanstalk:
A strong licensing program is under development with a number of soon to be announced key partners for digital propertyMovieStarPlanet, one of the fastest growing online games and social networks for tweens in the world. With 40 million users across eleven countries and plans for significant territorial expansion, the virtual world allows participants to create their own personalized MovieStar and explore movies, fashion, fame, friendship and community. Categories such as publishing, creative play and apparel will be integral to the licensing program as partners interpret MovieStarPlanet’s unique design DNA and brand equities. Licensed products will also be heavily supported within MovieStarPlanet, appearing virtually for users as well as being promoted online.
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and TransAct™ licensing program administration and auditing. The company is headquartered in New York, with offices in London, Los Angeles, Atlanta, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC).
About Diversified Agency Services/Omnicom Group
Diversified Agency Services (DAS), a division of Omnicom Group Inc., manages Omnicom’s holdings in a variety of specialty marketing and communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving domestic and global clients through more than 700 offices in 71 countries. Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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