MovieStarPlanet is proud of its successful partnership with Egmont and the production of the hugely popular MovieStarPlanet Magazine
The MovieStarPlant magazine is packed full of tips and tricks about how to be creative both in life and in-game, pages about fashion, movies and whatever is hot in the tween world right now, as well as lots of competitions and quizzes. It is designed to build upon the fascination for the MovieStarPlanet brand and experience and creatively link the online world with the physical.
With each magazine purchase, customers receive great gifts like stickers and wall posters, as well as a redeem code to get a unique in-game item, further strengthening the connection between the two products.
The success of MovieStarPlanet is testament to how important digital worlds are becoming in the lives of tweens around the world. The game recently reached the milestone of 100 million avatars where users are attracted by a world of fame, fortune and friends.
MovieStarPlanet did however, offer a unique challenge for Egmont, as the game does not have narrative elements and has only recently started introducing fictional anchor characters (mascots). Most of the creative game content is user generated. Therefore, Egmont was required to rethink the classic magazine concept – which, in collaboration with the MovieStarPlanet team, has been achieved to great success.
Where can you get the magazine?