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Growing strong

MovieStarPlanet achieves new record – 11 Million monthly active users!

One of our stated goals is to connect kids in the best social network. The team has worked hard to make this happen. 11 Million kids playing MovieStarPlanet per month proves that the hard work pays of.

We look forward to continuing to provide the world’s most inspiring social network for even larger group of kids.


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Brands Come Alive on MovieStarPlanet

To the MovieStarPlanet users’ delight, many exciting brands have been paying the MovieStarPlanet universe a visit during the spring. Not only have the users welcomed the sponsored characters with open arms, but the brand owners have been thrilled to see their characters come to live.

MovieStarPlanet users have had the chance to meet and mingle with lots of exciting brand ambassadors. Who wouldn’t want to meet Apple Blossom, the cute and bubbly apple girl, who helped to launch the oh so popular collectable toy series, Shopkins, in the Nordics? Or edgy and cool Mal from the Disney Channel hit series Descendants, who brought her unique styling tips to MovieStarPlanet? Thousands of MovieStarPlanet users befriend the characters with open arms and eagerly participated in fun competitions and gained well-loved branded virtual gift items in the process.

Integrating a brand in the MovieStarPlanet universe, in the form of a sponsored character, gives the brand owners a unique opportunity to bring their brand to life in an environment the kids love and feel comfortable in. A great example of a brand who has done just that is Libresse, who by sponsoring a big sister like character Liz, has taken on the challenge to educate the MovieStarPlanet girls on a topic that can sometimes seem a little awkward to a tween girl.

Being an integrated part of a kids’ universe is proving to be a win-win situation for many brands – the users can be excited about making cool new friends and learning more about them, while the brands can grow their reach to include passionate and creative MovieStarPlanet users.


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Keeping a Close Eye on New European Data Protection Regulation

MovieStarPlanet has vast experience working with children’s data privacy regulations through having been certified as COPPA compliant by TRUSTe in the United States. We are following the European development carefully and preparing for appropriate course of action, once EU Member States have reached their decision on age threshold.

MovieStarPlanet have been closely following developments in relation to the reform of the EU Data Protection Regulation and how this will affect the service we provide to children in terms of online privacy and data protection.

In December 2015, The European Parliament, the Council and the Commission reached agreement on the new data protection rules. This will establish a modern and harmonised data protection framework across the EU. Each EU member state has to implement the new data protection rules by May 2018.

In terms of the rules that will affect children and their use of social networking sites, there are significant changes that member states have to legislate for. To comply with the New European Data Protection Regulation, MovieStarPlanet is reviewing its current data collection processes. Consent for processing the data of a child must be given or authorised by the holder of the parental responsibility over the child. The age threshold is for Member States to define within a range of 13 to 16 years’.

The aim of this specific provision aims at protecting children from being pressured to share personal data without fully realising the consequences. It is impossible for online social networking services to make changes until each member state decides what age they will implement for when parental permission is required.

“We do not collect any personal information on our users unless it is absolutely necessary and any data that is collected is stored correctly and confidentially. We are awaiting the interpretation and implementation on the appropriate age for parental consent in relation to children accessing Social Networking Services. The European Data Protection Regulation has given an age range of 13 to 16 in which parental permission must be asked for when a child accesses online social networking services. Member states need to decide what the age will be before we can act on this.”, says Head of Safety, Vernon Jones.

MovieStarPlanet has experience in working with similar children’s privacy legislation through our operational site in the United States, where the COPPA (Children’s Online Privacy Protection Act) legislation has been enacted since 1998. MovieStarPlanet has been certified as being COPPA compliant by TRUSTe, who have been approved by the Federal Trade Commission as a COPPA Safe Harbour certification provider since 2001.


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At eyelevel with our users

Written by Pernille Lundgreen, Communication Manager, Symbion.

MovieStarPlanet: At eyelevel with our users

MovieStarPlanet was started in 2008 and today the platform is used by more than 10 million active user profiles per month and provides a double digit million profit. Their head office is at The Orbit, a part of Symbion, and we have asked CEO, Claus Lykke Jensen, some questions related to the startup of an entrepreneurial company.

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How did the idea to MovieStarPlanet start?
The idea started in 2008 based on a desire to develop learning games to children in the age 8-13 years with the purpose to increase their English skills. The idea was that children should be able to develop animated film in English; record lines in English and share the films with their friends afterwards. Slowly the focus shifted from learning to games and entertainment, after which the user reach and the revenue increased.
What is according to you the main reason that MovieStarPlanet has become such a success?
The success is quite clear our user focus and our constant ability to innovate and to deliver new features and content to the game. Each week we release a new theme and each month we release a number of new features which means that the universe of MovieStarPlanet frequently is renewed. Furthermore we ensure that we are at eye level with our users, the children between 8-13 years, and we often get visits from school-classes which we interviews in focus groups so that we are constantly aware what they think is working and where they think we can improve.

What makes your concept unique?
MovieStarPlanet provides, together with BonniePlanet and RoboBlastPlanet, the largest social network for children in the age of 8-13 years by offering digital entertainment, creativity, interaction and safety connected in one big social network. The children can play all three games and interact with their friends across the games. Thus, when one child plays RoboBlastPlanet he or she can chat with a friend playing MovieStarPlanet.
Your system is based on user participation. How did you reach the number of users necessary for the platform to function?
First of all our main focus has continually been to deliver a good product the kids would play. Furthermore perseverance, marketing and mouth-to-mouth has been a part in creating our user database with 10 million active user profiles per month in more than 16 countries.
What does the future offer? Have you got any side projects going on which you would like to share?
Our main focus is to be available where our users are. That means we have to be both at web, tablet, Smartphone etc. etc. We are also working getting our youngest games, BonniePlanet and RoboBlastPlanet to play a bigger part in our social network.

Can you give a good advice to startup companies?
My advice is to keep believe in the idea – even though it sometimes seems unmanageable. Most often it takes a lot longer than you think to start up a new company and therefore you have to keep fighting until it succeeds. Believe in it and work hard to make it succeeds.

See more here: www.symbion.dk


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RoboBlastPlanet & Flash Online Conference

We are extremely proud that our company is filled with enthusiastic and talented people. On Friday, April 1st, our principal programmer Javier Abud & game developer Ramiro Bazan from team RoboBlastPlanet presented some of the technical feats that they’ve been able to achieve so far at the Flash Online Conference #13.

The Flash Online Conference showcases the latest technology, frameworks and roadmap for the Adobe AIR and its Stage3D abstraction of OpenGL/DirectX. The conference is organized by Sergey Gonchar and is hosted online so that anyone interested can take part to it. You can hear the presentation here, starting from 2:33. 

The RoboBlastPlanet team presented a number of technical details such as how profiling is used to improve performance, the hot reloading of assets for improved efficiency and some memory saving techniques that the have been used to significantly reduce the memory footprint of the game. See the slides from the presentation below!


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Easter fun at the office

MovieStarPlanet enjoys office parties and having fun together. These workplace gatherings are important for many reasons. They bring us movie stars from all the different teams together, allow us to socialize with one another more informally, and help build and strengthen relationships. Additionally they enhance the culture of our workplace, making it fun and enjoyable.

Normally we gather together on Friday afternoons, but on special occasions, like Easter, also out families join the fun. See pictures from out latest party below! Hope you all had a nice Easter! 🙂

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Halloween at MovieStarPlanet

Ghosts and goblins, Spooks galore, Scary Witches at your door. Jack-O-Lanterns Smiling Bright, MovieStarPlanet wishes you a Happy Haunting Night!

Here at MovieStarPlanet we love Halloween. That shows both online and offline.  We got into the Halloween spirit through our weekly theme and Halloween event, which made sure that our fans had plenty of Halloween fun on the site.

Continue reading


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Bronze medal in The Lovie Awards!

The past year MovieStarPlanet has made great efforts to create engaging integrated advertising campaigns on our platforms.

We are very proud to announce that one of those integrated advertising campaigns, Bella and the Bulldogs VS MovieStarPlanet, won bronze medal in The Lovie Awards! We want to thank our fantastic partners in UK for making this great campaign with us!

 


BIG NEWS!

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We are extremely happy and proud to announce that we exceeded 250 million users on MovieStarPlanet!
It’s an unbelievable number and an achievement only made possible through great efforts from the amazing MovieStarPlanet-team every single day.

Most importantly the biggest thank you goes to our awesome users.

This calls for a celebration!


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MSP participated at European Expert Conference on Media Education and Child Protection

The Head of Safety at MovieStarPlanet, Vernon Jones, participated with over 240 other experts, researchers and stakeholders to a meeting in Berlin to develop a roadmap for children growing up with media.

“Net Children 2020 – Growing up with Media” European Expert conference, hosted by the German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ), klicksafe.de and the Hans Bredow Institute, brought together experts to plan a roadmap for media education and the protection of children and youths, and current needs for action and potential solutions. Jones was asked to facilitate the input from industry delegates on the topic “How can Social, Political and Regulatory Frameworks Contribute to Media Education and Youth Protection?”

“The conference gave experts a great opportunity to look forward to 2020 and give input on what can be achieved to further improving safeguarding issues and access to positive content for children”, Jones explained after returning from Germany.

For MovieStarPlanet, safety has the highest priority and we are always looking at ways to further improve our child safeguarding standards. This is why we send our support and safety team members to attend to these conferences. It allows us to gain knowledge on latest trends and network with other experts in the field of online child safeguarding. 
Read more about Vernon and our safety mechanisms from here.