MovieStarPlanet in Istanbul

MovieStarPlanet has yearly tradition to take all the employees on a trip. This year MovieStarPlanet headed to Istanbul, a vibrant city that bridges Asia and Europe and embodies both ancient and modern.


Istanbul is a place where old and modern collide in beautiful fashion. It’s a melting pot of the ancient, Christian and Ottoman worlds. We got to see breath-taking architectural masterpieces, historic mosques and monuments, such as the Hagia Sophia, the Blue Mosque, and, of course, the Grand Bazaar.  We also did one of the most much-recommended Istanbul activities – took a ferry ride along the Bosphorus. And it was totally worth it!


The trip gave us a chance for all of the different departments to come together, socialize and celebrate. Thanks to an awesome trip together (and the Turkish sun) the whole company feels refreshed ans motivated to make the best games to the kids worldwide.




We are extremely happy and proud to announce that we exceeded 250 million users on MovieStarPlanet!
It’s an unbelievable number and an achievement only made possible through great efforts from the amazing MovieStarPlanet-team every single day.

Most importantly the biggest thank you goes to our awesome users.

This calls for a celebration!


MSP participated at European Expert Conference on Media Education and Child Protection

The Head of Safety at MovieStarPlanet, Vernon Jones, participated with over 240 other experts, researchers and stakeholders to a meeting in Berlin to develop a roadmap for children growing up with media.

“Net Children 2020 – Growing up with Media” European Expert conference, hosted by the German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ), klicksafe.de and the Hans Bredow Institute, brought together experts to plan a roadmap for media education and the protection of children and youths, and current needs for action and potential solutions. Jones was asked to facilitate the input from industry delegates on the topic “How can Social, Political and Regulatory Frameworks Contribute to Media Education and Youth Protection?”

“The conference gave experts a great opportunity to look forward to 2020 and give input on what can be achieved to further improving safeguarding issues and access to positive content for children”, Jones explained after returning from Germany.

For MovieStarPlanet, safety has the highest priority and we are always looking at ways to further improve our child safeguarding standards. This is why we send our support and safety team members to attend to these conferences. It allows us to gain knowledge on latest trends and network with other experts in the field of online child safeguarding. 
Read more about Vernon and our safety mechanisms from here.


We’re thrilled to welcome our new Chief Marketing Officer Jan Møller

MovieStarPlanet has named Jan Møller as its new Chief Marketing Officer, reporting to founder and CEO Claus Lykke Jensen.

“We are very excited having Jan on board. As we move into the next phase of our growth, it is crucial for MovieStarPlanet to have leadership with deep expertise in digital marketing and sales. With Jan’s strong background in the industry, he will help us grow in those fields” said Jensen.

With expertise in eCommerce, kids advertising and media agencies, Møller will oversee MovieStarPlanet’s global marketing and communications.
“I’m thrilled to join MovieStarPlanet, a company that is unique, innovative and growing. Based on my career path it was premeditated for me to join MovieStarPlanet – the most fun place to work in Copenhagen” said Møller.

Møller recently served as Head of Marketing managing a high performance eCom marketing team, driving development and implementation of consistent shop identities, strong communication platforms and competitive market positions, as well as turnaround towards a profitable webshop.

Prior to that, he has served as Head of Sales and Marketing in the most successful online supermarket in Denmark. In addition he has been building and running his own businesses within the field of media, marketing, and advertising for games, toys and movies to kids.

He holds a Master of Science in Business Administration and Management Science from Copenhagen Business School.

“My entrepreneurial spirit coupled with the precision of a mathematician I’m driven by innovative solutions that make a difference through different creative approaches” Møller explained.

The whole MovieStarPlanet team gives Jan the warmest welcome and looks forward working with him.


Let’s create a better internet together

MovieStarPlanet Celebrates Safer Internet Day 2015

Safer Internet Day (SID) is held on the 2nd Tuesday in February each year to promote safer and more responsible use of online technology and mobile phones, especially among children and young people across the world.

The theme for this year is ‘Let’s create a better internet together’. It focuses on how we all – children, young people, parents and guardians, teachers, industry, politicians and decision makers alike – can help create a better internet. The event, which started as an EU initiative, is now celebrated in more than 100 countries.

In championing a better internet, we want to encourage young people to embrace technology and we want to make the most of their online experience, while giving them the resilience, skills, knowledge and support they need to navigate any online risks they may come across.

Raising awareness is also our responsibility

For the 3rd year running MovieStarPlanet helped celebrate the SID by having a special theme in game. This included specially designed in game T-shirts and other SID items that proved to be very popular with our users.

As a member of the working group set up by the Danish Safer Internet Center, MovieStarPlanet attended a workshop for parents at the Danish Film Institute to celebrate Safer Internet Day 2015.

We will also be attending the EU Safer Internet Forum in October 2015 to show our commitment to these EU Commission events that a re aimed at creating a better internet for children and young people.

Read more about Safer Internet Day from here.


MovieStarPlanet goes to Barcelona – this year’s company adventure


We are from the North and don’t mind the occasional dark and cold days, as long as we can also bask in the sun every now and again. Hey, even Vikings need their Vitamin D, right? This is the story of this year’s company trip which has taken us to the warm beaches and blue waters of the Mediterranean.

Because our team has put a great deal of effort into making MovieStarPlanet the best social network for kids and tweens, it has been decided that Barcelona would be the best place for us to recharge our solar dependent batteries this year. As a very welcomed reward, our company trip this year has taken us on a Spanish adventure where we had loads of fun – the kind that all Movie Stars should have!

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EY Entrepreneur Of The Year 2014I Bella CenterMovieStarPlanet

MovieStarPlanet wins “Most Innovative Company in Denmark” Prize at EY Entrepreneur of the Year 2014

We are very proud to announce that MovieStarPlanet ApS has been awarded with an outstanding distinction! On Thursday, we have been awarded the prize for the most innovative company in Denmark, at the very prestigious EY Entrepreneur of the Year competition. The two other finalists in the category were also companies on the forefront of Danish innovation and business success: Global Connect ApS and Laser Touch ApS. Coming ahead of such prominent companies, makes us even more grateful for being recognized for our core values and achievements.

At MovieStarPlanet innovation is center piece of the way we do business and drive growth. Continue reading

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MSP participated at Europol Annual Experts Seminar 2014

The Head of Safety at MovieStarPlanet, Vernon Jones, was asked to speak at the Europol Annual Experts Seminar on Child Sexual Exploitation. This important seminar brings together Law Enforcement Agencies, NGO’s and The Private Sector to further cooperation in safeguarding children.

‘The safety of children is given the highest priority by everyone working at MovieStarPlanet and attending these meetings we are able to gain knowledge and network with other experts in the field of safeguarding children’
The Europol Expets Seminar is an annual event and MovieStarPlanet is looking forward to attending next years seminar.

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Great fun at MSP’s Halloween Party 2014!

“Eye of newt, and toe of frog, Wool of bat, and tongue of dog, Adder’s fork, and blind-worm’s sting, Lizard’s leg, and owlet’s wing, For a charm of powerful trouble, Like a hell-broth boil and bubble.” (Shakespeare)

Did you get into the Halloween spirit? We certainly did here at MovieStarPlanet! Halloween is a great occasion for us to put our creative minds to work and to have fun. Just like in previous years, we have celebrated Halloween globally through our weekly theme and competitions, which gave our fans the chance to create awesome MovieStarPlanet content:

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MSP among the finalists of the “Entrepreneur of the Year” competition

The EY Entrepreneur Of The Year™ programme is considered one of the world’s most prestigious business awards and is held in more than 145 cities and in more than 60 countries worldwide. It is both Denmark and the world’s most acclaimed entrepreneur competition. Among its winners are Michael Dell (Dell Inc.), Jeff Bezos (Amazon.com) and Jeff Weiner (LinkedIn). In Denmark, the first EY Entrepreneur Of The Year prize was awarded in 1997 and the list of Danish winners includes the likes of Jysk A/S, Dyrberg Kern A/S, Pandora Jewelry A/S, Monjasa A/S and Haldor Topsoe.

This year’s regional edition of EY in Copenhagen has given us a reason to celebrate: MovieStarPlanet has qualified among the competition’s five finalists Continue reading