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Great fun at MSP’s Halloween Party 2014!

“Eye of newt, and toe of frog, Wool of bat, and tongue of dog, Adder’s fork, and blind-worm’s sting, Lizard’s leg, and owlet’s wing, For a charm of powerful trouble, Like a hell-broth boil and bubble.” (Shakespeare)

Did you get into the Halloween spirit? We certainly did here at MovieStarPlanet! Halloween is a great occasion for us to put our creative minds to work and to have fun. Just like in previous years, we have celebrated Halloween globally through our weekly theme and competitions, which gave our fans the chance to create awesome MovieStarPlanet content:

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MSP among the finalists of the “Entrepreneur of the Year” competition

The EY Entrepreneur Of The Year™ programme is considered one of the world’s most prestigious business awards and is held in more than 145 cities and in more than 60 countries worldwide. It is both Denmark and the world’s most acclaimed entrepreneur competition. Among its winners are Michael Dell (Dell Inc.), Jeff Bezos ( and Jeff Weiner (LinkedIn). In Denmark, the first EY Entrepreneur Of The Year prize was awarded in 1997 and the list of Danish winners includes the likes of Jysk A/S, Dyrberg Kern A/S, Pandora Jewelry A/S, Monjasa A/S and Haldor Topsoe.

This year’s regional edition of EY in Copenhagen has given us a reason to celebrate: MovieStarPlanet has qualified among the competition’s five finalists Continue reading

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MovieStarPlanet was at the ITU Match Making event

MovieStarPlanet is a company in a constant quest to find its perfect match in terms of talented people. That’s why we took part in the ITU Match Making event last week: we know it takes the best people to produce the greatest success stories.

ITU Match Making is a career fair of the IT-University which is held twice a year in April and October. It’s a great occasion for IT-University students to talk to visiting companies where they might find interesting prospects for future careers. It is also a good chance to discuss project collaboration or inspiration for projects or simply explore ideas. In other words the ITMM is for all students – not just those who are looking for a real job and a great opportunity for companies to inspire and get inspiration.

Below you can see the MovieStarPlanet team and their colorful booth, ready to talk to students and, who knows, future colleagues!

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MSP webshop

MovieStarPlanet has launched its official Webshop!

Great news from the fashion world! You can now shop at the official MovieStarPlanet Webshop!

Responding to an ever-growing number of requests from our fans, we have now launched THE place where MSP comes to the real world. Tweens from Denmark, Norway, Sweden (and, soon, other countries in Europe) can now browse through an exciting selection of T-shirts, boasting the beloved MSP logos, characters and other very creative designs.


Since we spare no effort into making things the MSP way (fun and with a strong sense of quality) we have chosen to partner with CoBrand - one of the strongest partners in the licensing industry – to spearhead our e-commerce efforts. Furthermore, all shirts are made in a responsible manner, using high quality fabrics, certified with Ecotex label.

Just to make our fans even happier, within the coming months we are planning to introduce additional categories, relevant for tweens, such as: bedding sets, towels, water bottles, gym bags.

As for communication, we like to talk to our fans directly, bringing beloved items at their convenience: directly inside the MSP universe, at the core of their engagement with our brand.

So check out our Webshop, let us know your thoughts and do some shopping! Christmas is coming!



MSP attended the POSCON Meeting in Prague

Keeping our users safe while online is our number one priority. Thus, we spare no effort into keeping up to date with the latest information regarding online safety and the production of positive content for children. We therefore maintain a permanent line of discussion with other producers of positive content, NGOs and Governmental representatives.

Vernon Jones, MovieStarPlanet’s Head of Safety, has recently attended the POSCON (Positive Content and Services for Children in Europe) meeting in Prague. This is a project sponsored by the EU Safer Internet Program and it brings together producers of content, NGOs and Governmental representatives in Europe. The 4th edition of POSCON has focused on:

  • Business models for producing positive content (as well as positive content for children with special needs)
  • Review of positive content services in member states
  • Complete and review the book on Positive Content to be launched in Brussels at EU Safer Internet Forum in November
  • Discussion about availability of gateways / portals (such as FragFinn in Germany) giving parents access to sites that have been assessed as offering positive content

MPS believes in a world where children have a right to access educational, professionally produced and entertaining content. Therefore, we will strive to bring these topics as high as possible on the online safety agenda. We will also continue to maintain and constantly improve the quality of our content and safety of our users online.


MSP survived the Zombierun

We don’t need an excuse to run in a marathon or a race. However, when there’s a horde of zombies chasing after us, you can bet we’ll put as much distance, as fast as possible between the walking dead and us. Luckily that’s just a Hollywood scenario for now, but we did train for it this weekend at the annual Zombierun in the Vallensbæk Mose park in Copenhagen.

The Zombierun is a great ocassion for a 5 km long run, demanding not only fitness, but also creativity and wits to evade the hungry zombies. The rules are simple: You can enter as a runner or zombie. Each runner has 3 lives that the zombie tries to take. For each life lost you have to run an extra short detour. Watch the video below to get more gritty details:

MSP sent both survivors and zombies to the race and, as always, it all ended with loads of fun!



MSP ran in the DHL Relay Race

Copenhagen loves to run and so does MSP! Following an already established tradition, MSP sent some of its best runners to this year’s edition of the DHL Relay Race. If you don’t know what this great event is, here’s a short introduction:

DHL Relay Race takes place once a year in the popular park Fælledparken in Copenhagen’s Østerbro area. More than 100,000 competitors convene during the five day event. Participants compete in teams of five persons who each run five kilometres. The race is an annual tradition and a social event for many organisations and companies as well as families and friends, who team up to participate in the biggest event of its kind in the world. The runners will start and end in the park. Also, a great part of the track runs through the park optimising the cheering opportunity for the audience and the team mates in the tents. After the run, it is tradition to enjoy a picninc dinner together.

As you can see in the pictures, our runners had a great time (save from some muscle cramps and soars) and we’ll definitely be there next year again:


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MSP celebrates 1 million downloads for Boonieverse

Last Friday was a very happy day for us, here, at MSP! Our favorite adventure game, Boonieverse, has achieved an awesome milestone: 1 million downloads (and counting).

It has been a very exciting journey for Boonieverse, since its launch in February 2014, and we are both proud and happy to see so many users downloading and loving our app. Of course, this is only the beginning, as our furry creatures are planning to bring joy to many more kids in the coming months.

With a number of new and exciting features ready to hit the App Store & Google Play in the near future, Boonieverse is here to stay and make a big name for itself.

As for us, in the Copenhagen office, the day was marked with a delicious cake and a big round of applause for the Boonieverse team. Here they are:


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UK Safer Internet Center features Safety Resources available at MovieStarPlanet

The British Government has instructed UK Safer Internet Center to include information to their website showing the Safety Resources available to parents on all major social networking sites for children. MovieStarPlanet has been included to the list and is featured in the company of the other major social networks present in the UK.

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MovieStarPlanet Weekly Themes


Real world inspiration

for the tween digital sphere


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