We’re thrilled to welcome our new Chief Marketing Officer Jan Møller

MovieStarPlanet has named Jan Møller as its new Chief Marketing Officer, reporting to founder and CEO Claus Lykke Jensen.

“We are very excited having Jan on board. As we move into the next phase of our growth, it is crucial for MovieStarPlanet to have leadership with deep expertise in digital marketing and sales. With Jan’s strong background in the industry, he will help us grow in those fields” said Jensen.

With expertise in eCommerce, kids advertising and media agencies, Møller will oversee MovieStarPlanet’s global marketing and communications.
“I’m thrilled to join MovieStarPlanet, a company that is unique, innovative and growing. Based on my career path it was premeditated for me to join MovieStarPlanet – the most fun place to work in Copenhagen” said Møller.

Møller recently served as Head of Marketing managing a high performance eCom marketing team, driving development and implementation of consistent shop identities, strong communication platforms and competitive market positions, as well as turnaround towards a profitable webshop.

Prior to that, he has served as Head of Sales and Marketing in the most successful online supermarket in Denmark. In addition he has been building and running his own businesses within the field of media, marketing, and advertising for games, toys and movies to kids.

He holds a Master of Science in Business Administration and Management Science from Copenhagen Business School.

“My entrepreneurial spirit coupled with the precision of a mathematician I’m driven by innovative solutions that make a difference through different creative approaches” Møller explained.

The whole MovieStarPlanet team gives Jan the warmest welcome and looks forward working with him.


Let’s create a better internet together

MovieStarPlanet Celebrates Safer Internet Day 2015

Safer Internet Day (SID) is held on the 2nd Tuesday in February each year to promote safer and more responsible use of online technology and mobile phones, especially among children and young people across the world.

The theme for this year is ‘Let’s create a better internet together’. It focuses on how we all – children, young people, parents and guardians, teachers, industry, politicians and decision makers alike – can help create a better internet. The event, which started as an EU initiative, is now celebrated in more than 100 countries.

In championing a better internet, we want to encourage young people to embrace technology and we want to make the most of their online experience, while giving them the resilience, skills, knowledge and support they need to navigate any online risks they may come across.

Raising awareness is also our responsibility

For the 3rd year running MovieStarPlanet helped celebrate the SID by having a special theme in game. This included specially designed in game T-shirts and other SID items that proved to be very popular with our users.

As a member of the working group set up by the Danish Safer Internet Center, MovieStarPlanet attended a workshop for parents at the Danish Film Institute to celebrate Safer Internet Day 2015.

We will also be attending the EU Safer Internet Forum in October 2015 to show our commitment to these EU Commission events that a re aimed at creating a better internet for children and young people.

Read more about Safer Internet Day from here.


MovieStarPlanet goes to Barcelona – this year’s company adventure


We are from the North and don’t mind the occasional dark and cold days, as long as we can also bask in the sun every now and again. Hey, even Vikings need their Vitamin D, right? This is the story of this year’s company trip which has taken us to the warm beaches and blue waters of the Mediterranean.

Because our team has put a great deal of effort into making MovieStarPlanet the best social network for kids and tweens, it has been decided that Barcelona would be the best place for us to recharge our solar dependent batteries this year. As a very welcomed reward, our company trip this year has taken us on a Spanish adventure where we had loads of fun – the kind that all Movie Stars should have!

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EY Entrepreneur Of The Year 2014I Bella CenterMovieStarPlanet

MovieStarPlanet wins “Most Innovative Company in Denmark” Prize at EY Entrepreneur of the Year 2014

We are very proud to announce that MovieStarPlanet ApS has been awarded with an outstanding distinction! On Thursday, we have been awarded the prize for the most innovative company in Denmark, at the very prestigious EY Entrepreneur of the Year competition. The two other finalists in the category were also companies on the forefront of Danish innovation and business success: Global Connect ApS and Laser Touch ApS. Coming ahead of such prominent companies, makes us even more grateful for being recognized for our core values and achievements.

At MovieStarPlanet innovation is center piece of the way we do business and drive growth. Continue reading

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MSP participated at Europol Annual Experts Seminar 2014

The Head of Safety at MovieStarPlanet, Vernon Jones, was asked to speak at the Europol Annual Experts Seminar on Child Sexual Exploitation. This important seminar brings together Law Enforcement Agencies, NGO’s and The Private Sector to further cooperation in safeguarding children.

‘The safety of children is given the highest priority by everyone working at MovieStarPlanet and attending these meetings we are able to gain knowledge and network with other experts in the field of safeguarding children’
The Europol Expets Seminar is an annual event and MovieStarPlanet is looking forward to attending next years seminar.

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Great fun at MSP’s Halloween Party 2014!

“Eye of newt, and toe of frog, Wool of bat, and tongue of dog, Adder’s fork, and blind-worm’s sting, Lizard’s leg, and owlet’s wing, For a charm of powerful trouble, Like a hell-broth boil and bubble.” (Shakespeare)

Did you get into the Halloween spirit? We certainly did here at MovieStarPlanet! Halloween is a great occasion for us to put our creative minds to work and to have fun. Just like in previous years, we have celebrated Halloween globally through our weekly theme and competitions, which gave our fans the chance to create awesome MovieStarPlanet content:

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MSP among the finalists of the “Entrepreneur of the Year” competition

The EY Entrepreneur Of The Year™ programme is considered one of the world’s most prestigious business awards and is held in more than 145 cities and in more than 60 countries worldwide. It is both Denmark and the world’s most acclaimed entrepreneur competition. Among its winners are Michael Dell (Dell Inc.), Jeff Bezos (Amazon.com) and Jeff Weiner (LinkedIn). In Denmark, the first EY Entrepreneur Of The Year prize was awarded in 1997 and the list of Danish winners includes the likes of Jysk A/S, Dyrberg Kern A/S, Pandora Jewelry A/S, Monjasa A/S and Haldor Topsoe.

This year’s regional edition of EY in Copenhagen has given us a reason to celebrate: MovieStarPlanet has qualified among the competition’s five finalists Continue reading

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MovieStarPlanet was at the ITU Match Making event

MovieStarPlanet is a company in a constant quest to find its perfect match in terms of talented people. That’s why we took part in the ITU Match Making event last week: we know it takes the best people to produce the greatest success stories.

ITU Match Making is a career fair of the IT-University which is held twice a year in April and October. It’s a great occasion for IT-University students to talk to visiting companies where they might find interesting prospects for future careers. It is also a good chance to discuss project collaboration or inspiration for projects or simply explore ideas. In other words the ITMM is for all students – not just those who are looking for a real job and a great opportunity for companies to inspire and get inspiration.

Below you can see the MovieStarPlanet team and their colorful booth, ready to talk to students and, who knows, future colleagues!

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MSP webshop

MovieStarPlanet has launched its official Webshop!

Great news from the fashion world! You can now shop at the official MovieStarPlanet Webshop!

Responding to an ever-growing number of requests from our fans, we have now launched THE place where MSP comes to the real world. Tweens from Denmark, Norway, Sweden (and, soon, other countries in Europe) can now browse through an exciting selection of T-shirts, boasting the beloved MSP logos, characters and other very creative designs.


Since we spare no effort into making things the MSP way (fun and with a strong sense of quality) we have chosen to partner with CoBrand - one of the strongest partners in the licensing industry – to spearhead our e-commerce efforts. Furthermore, all shirts are made in a responsible manner, using high quality fabrics, certified with Ecotex label.

Just to make our fans even happier, within the coming months we are planning to introduce additional categories, relevant for tweens, such as: bedding sets, towels, water bottles, gym bags.

As for communication, we like to talk to our fans directly, bringing beloved items at their convenience: directly inside the MSP universe, at the core of their engagement with our brand.

So check out our Webshop, let us know your thoughts and do some shopping! Christmas is coming!



MSP attended the POSCON Meeting in Prague

Keeping our users safe while online is our number one priority. Thus, we spare no effort into keeping up to date with the latest information regarding online safety and the production of positive content for children. We therefore maintain a permanent line of discussion with other producers of positive content, NGOs and Governmental representatives.

Vernon Jones, MovieStarPlanet’s Head of Safety, has recently attended the POSCON (Positive Content and Services for Children in Europe) meeting in Prague. This is a project sponsored by the EU Safer Internet Program and it brings together producers of content, NGOs and Governmental representatives in Europe. The 4th edition of POSCON has focused on:

  • Business models for producing positive content (as well as positive content for children with special needs)
  • Review of positive content services in member states
  • Complete and review the book on Positive Content to be launched in Brussels at EU Safer Internet Forum in November
  • Discussion about availability of gateways / portals (such as FragFinn in Germany) giving parents access to sites that have been assessed as offering positive content

MPS believes in a world where children have a right to access educational, professionally produced and entertaining content. Therefore, we will strive to bring these topics as high as possible on the online safety agenda. We will also continue to maintain and constantly improve the quality of our content and safety of our users online.