September 1st, 2013
Be cool at school with the MovieStarPlanet’s back-to-school range
The global online hit for tweens, MovieStarPlanet has partnered with Scandecor to launch a back-to-school range just in time for the start of the new school year. This exciting new partnership was established through the leading brand licensing agency Beanstalk, who have been working with MovieStarPlanet’s licensing program since 2011.
MovieStarPlanet has had a huge year so far, reaching over 100 million registered users around the world. This new partnership with Scandecor is perfect to further propel MovieStarPlanet into the physical world and offer fans amazing and colourful products to use and show off to their friends at school. The uniquely recognizable MovieStarPlanet products include posters, greeting cards, stationery sets, folders, desk mats, water bottles, lunch boxes, book labels, pencil cases and much more. All these wonderful products can be purchased across the Nordic region in stores such as Bog & Idé in Denmark, Barnes Hus in Sweden, NorliLibris in Norway and Prisma in Finland (a full list of stores is provided at the end of the release).
MovieStarPlanet has been working hard on expanding its licensing range. “We are extremely happy to be adding a back-to-school range to our existing licensing portfolio” said Claus Lykke Jensen, CEO and Founder of MovieStarPlanet. “MovieStarPlanet the game, is all about encouraging creativity and we believe this range of products developed with Scandecor will now allow tweens to be creative in the classroom, at home and with friends” Jensen continued.
Lotta Andersson, Scandecor’s Product and Licensing Manager is also excited about the partnership. “Partnering with MovieStarPlanet seemed like a natural step for Scandecor” saidAndersson. “We believe MovieStarPlanet is a strong license and the target age group is perfect for our products. In fact, the success of sales has resulted in many-reorders across the region which is very positive to see.”
MovieStarPlanet also offers a unique cross-marketing platform for licensees as some of the products that are available in stores are also available in-game. This means that avid MovieStarPlanet fans can give their movie star avatar and exact copy of their purchased item. This is a great and unique way of promoting products to the more than 1.2 million tweens who log onto MovieStarPlanet in the Nordics each month.
Due to the success of this launch, MovieStarPlanet and Scandecor are working on expanding the back-to-school range to include calendars for 2014, mugs and much more.
[button text=”Check it out!” link=”http://www.brand-licensing.com/DocPage.aspx?IzmLang=9&DID=19941&” style=”primary” size=”normal” target=”_self” display=”inline” icon=”no”]